Journal, SEO
SEO field notes.
Local search, slugs, and staying visible.
June 4, 2026 · AI search readiness is the new SEO baselineChatGPT, Gemini, Perplexity, and Google's AI results are changing how buyers find vendors. Here's how to make your business easier to cite, trust, and choose.Read the essay →June 25, 2025 · Don't let a bad URL hurt your Columbus SEOThe anatomy of a perfect slug, a simple 4-step checklist we use to ship clean, search-friendly URLs every time.Read the essay →April 7, 2025 · How Google's AI search is reshaping local SEO in ColumbusGoogle's Search Generative Experience is changing how customers find local businesses. Here's how to stay visible.Read the essay →