Journal, SEO
SEO field notes.
Local search, slugs, and staying visible.
August 20, 2026 · Google is moving Local Services Ads into Performance Max. Here's what that actually means for your businessGoogle is folding Local Services Ads into Performance Max in 2026. What actually changes for LSA advertisers, and what to fix on your Business Profile first.Read the essay →July 14, 2026 · Your website now has two audiences: people and AIAI crawlers and assistants read your site differently than your customers do. Here's how to make your pages easy for both to parse, quote, and act on.Read the essay →June 4, 2026 · AI search readiness is the new SEO baselineChatGPT, Gemini, Perplexity, and Google's AI results are changing how buyers find vendors. Here's how to make your business easier to cite, trust, and choose.Read the essay →June 25, 2025 · Don't let a bad URL hurt your Columbus SEOThe anatomy of a perfect slug, a simple 4-step checklist we use to ship clean, search-friendly URLs every time.Read the essay →April 7, 2025 · How Google's AI search is reshaping local SEO in ColumbusGoogle's Search Generative Experience is changing how customers find local businesses. Here's how to stay visible.Read the essay →