06 / 06 · Email Marketing

Email people actually open.
Lifecycle, newsletters, campaigns.

Email is still the highest-leverage channel, when it's done well.

Book a callHow we work
Timeline
8-week setup
Team
2–3 people
Starts at
$6k / mo
Come Sit and StayMattison YoderSplash LaundryAlcove RestaurantOlentangy PediatricsTrustTreeMeyers LandscapeMuse of PowellTurf BarbersAtlas CosCome Sit and StayMattison YoderSplash LaundryAlcove RestaurantOlentangy PediatricsTrustTreeMeyers LandscapeMuse of PowellTurf BarbersAtlas Cos
What lands in inbox

Email people actually open.

Designed in your voice. Built to render in Outlook, Gmail, and on every screen.
How we work

Five steps from brief to launch.

Predictable on the outside, lots of judgment on the inside.
  1. 01
    Weeks 1–2

    Audit & strategy

    We get into your ESP, your CRM, your warehouse if you have one. Pull 12 months of data. Diagnose what's broken, almost always: too many sends to too few real subscribers, weak lifecycle coverage, deliverability slowly slipping. You get a one-page plan in week two.

    • ESP + flow audit
    • List + deliverability health check
    • Segmentation map
    • Prioritized 90-day plan
  2. 02
    Weeks 3–4

    Foundation work

    Set up DMARC / BIMI / SPF properly. Clean the list (it always needs it). Build the design system in your ESP. Stand up reporting. Boring work, but the kind that makes everything after it work.

    • Authentication (SPF/DKIM/DMARC)
    • List hygiene + suppression rules
    • Email design system in ESP
    • Reporting dashboard
  3. 03
    Weeks 4–6

    Lifecycle build

    Build out the four to six lifecycle flows that move the most revenue: welcome, browse / cart abandon, post-purchase, win-back, renewal. Soft-launch one segment at a time. Measure for two weeks before scaling.

    • 4–6 lifecycle flows live
    • Soft-launch + measure period
    • Subject / preheader testing
    • Conversion attribution wired
  4. 04
    Weeks 7–8

    Newsletter + campaign cadence

    Design a newsletter (or refresh the one you have), agree on a campaign cadence that respects the list, ship the first month of sends with you. By week eight you have a system that runs without us in the room.

    • Newsletter design + first 4 issues
    • Campaign cadence calendar
    • Documented playbook
    • First monthly review
  5. 05
    Ongoing

    Iterate & expand

    Monthly retainer: 4–8 campaigns, ongoing flow optimization, monthly testing roadmap, monthly review. Quarterly we revisit segmentation, deliverability, and the strategy itself.

    • 4–8 campaigns / mo
    • Quarterly segmentation refresh
    • Quarterly deliverability check
    • Monthly performance report
Step 01Weeks 1–2

Audit & strategy

We get into your ESP, your CRM, your warehouse if you have one. Pull 12 months of data. Diagnose what's broken, almost always: too many sends to too few real subscribers, weak lifecycle coverage, deliverability slowly slipping. You get a one-page plan in week two.

  • ESP + flow audit
  • List + deliverability health check
  • Segmentation map
  • Prioritized 90-day plan
Field notes

Field notes on email that earns its keep.

The channel everyone owns and almost nobody runs well, how the math works and where the leverage hides.

Why email is still the highest-ROI channel

Email is the only marketing channel you own outright. No algorithm decides who sees your message, no auction sets the price, and the list you build this year still works next year. Industry benchmarks put email returns at roughly $36 per dollar spent, and for the local businesses we run programs for, the pattern is consistent: the cheapest revenue in the building is a better message to the customers you already have.

The catch is that the returns go to programs, not blasts. A monthly "newsletter" of company announcements earns unsubscribes; a lifecycle that meets people where they are earns compounding revenue.

02Lifecycle vs. campaigns, the system and the events

Lifecycle emails are triggered by behavior: the welcome series when someone joins, the nudge when they stall, the win-back when they go quiet. They're built once and work around the clock. Campaigns are the events on top, launches, seasonal pushes, offers. Most businesses only send campaigns, which means starting from zero every send. The lifecycle layer is where the margin is: it's typically 60–70% of program revenue while being written once a quarter.

03Deliverability: the boring thing that decides everything

None of the craft matters if you land in spam. Since the 2024 Gmail and Yahoo rules, authenticated sending (SPF, DKIM, DMARC), sub-0.3% complaint rates, and painless unsubscribes are mandatory, not optional. We set up authentication properly, warm sending domains, and, counterintuitively, trim dead addresses aggressively, because a smaller list that opens beats a big one that doesn't. Send volume down, revenue up is the most common shape of our first quarter.

The list-size trap
A 10,000-address list with 8% opens isn't an asset. It's a deliverability liability teaching inbox providers to route you to spam.
04What a program costs and how we run it

Programs start at $6k a month: strategy, copy, design, build, sending, and measurement in one pod, on your platform of choice (we work in Klaviyo, HubSpot, and the other majors, and you keep the accounts). The eight-week setup builds the foundation: authentication, list hygiene, the core lifecycle flows, and a newsletter format worth subscribing to. From there it's iteration, subject and offer testing against revenue per send, not open-rate trophies.

Fit check: you need a real list (or real traffic to build one) for this to pay. Under about a thousand contacts, we'd usually point the budget at search or social first and revisit email when the audience exists.

Frequently asked.

Everything teams ask before kicking off a Email Marketing engagement.

Still have a question?

Email a partner directly, no SDRs, no chatbots, no marketing list. Just a straight answer from someone who does the work.

  • First reply within one business day
  • A partner answers, never an SDR
  • Happy to sign an NDA before we talk
Talk to a partner[email protected]
Which ESP do you work in?
Klaviyo, Customer.io, HubSpot, Iterable, Braze, ActiveCampaign, Mailchimp. If you've already picked one, we'll work in it. If you haven't, we'll recommend the right fit for your size, stack, and ambitions.
Will you write the copy?
Yes. Editors who write in your voice, with subject-matter input from your team. We don't outsource. The first 2–3 pieces are calibration; after that we have your voice down.
What does deliverability work actually mean?
Authentication (SPF/DKIM/DMARC, BIMI when worth it), sender reputation monitoring, list hygiene, warm-up if needed. The unglamorous infrastructure that decides whether your sends land in inbox or promotions.
How do you measure success?
Revenue (attributed properly), retention, and engagement quality, not opens and clicks for their own sake. We tie reporting back to your business goals from week one.
Will you fix our list hygiene?
Always. Most programs we inherit are sending to a third more addresses than they should be, and the program lifts immediately when we stop.
Can you handle compliance (CAN-SPAM, GDPR, CASL)?
Yes. Plus HIPAA-grade work for healthcare clients in partnership with their compliance team. We won't ship anything that gets you in trouble.
Can you migrate us between ESPs?
Yes. We've done eight in the last two years. Always with a phased cutover and a parallel-send window before we turn off the old one.
Service areas

Email Marketing across Central Ohio.

Based in Powell, serving businesses across the Columbus metro and beyond. Find email marketing in your city.
Ground control to Houston:

Let's build
something out of
this world.

[email protected]
Other practices

Five more ways we help.

No handoffs between practices. One studio.