03 / 06 · Social Media

Social media that earns the right attention.
Not noise.

We run social like a real publication.

Book a callHow we work
Timeline
90-day commits
Team
3 people
Starts at
$9k / mo
Splash LaundryMuse of PowellAlcove RestaurantTurf BarbersCome Sit and StayAllegiant PlumbingMattison YoderMeyers LandscapeOlentangy PediatricsTrustTreeSplash LaundryMuse of PowellAlcove RestaurantTurf BarbersCome Sit and StayAllegiant PlumbingMattison YoderMeyers LandscapeOlentangy PediatricsTrustTree
Format library

A handful of formats. Shipped weekly.

Designed once, produced fast, varied just enough to keep the feed alive.
Format 01
Founder POV
Talking-head, captioned, hook-led. Weekly cadence.
Format 02
Athlete carousel
5–7 panels. Pattern interrupts in panel 2.
Format 03
Behind-the-build
Short reels from the studio floor.
Format 04
Customer wins
Receipts. Always tagged, always with permission.
The deliverable

A month on the calendar, not a month of maybes.

Every engagement runs on a planned, approved calendar, formats mixed on purpose, paid flights coordinated with organic.
How we work

Four steps from brief to launch.

Predictable on the outside, lots of judgment on the inside.
  1. 01
    Weeks 1–2

    Audit & POV

    We pull 12 months of analytics across your channels, audit your top 10 competitors, and interview three customers. Out of that comes a one-page point of view: what you stand for, what you make fun of, and what tone wins on each platform.

    • Channel-by-channel audit
    • Competitor + format study
    • Brand voice document
    • Initial 6-week calendar
  2. 02
    Weeks 3–4

    Format design

    We design six to ten formats you'll reuse for the next year, visual templates, hook patterns, length conventions. Designed once, produced fast forever. Faster cadence, better consistency.

    • 6–10 reusable formats
    • Caption and hook library
    • Asset templates in Figma
    • Production checklists
  3. 03
    Weeks 5–8

    Production & launch

    Weekly production cycles. We brief, you (or your subject-matter experts) record, we edit, ship, monitor. Paid budget activates once we have three weeks of organic data on what resonates.

    • Weekly publishing cadence
    • Same-day community management
    • Paid testing across formats
    • Influencer outreach kicked off
  4. 04
    Weeks 9–12

    Optimize & scale

    By week 9 we know which formats hit, which channels matter, and which messages move pipeline. We double down on winners, retire the rest, and present a 90-day roadmap with quantified bets.

    • Performance review by format
    • Refreshed editorial calendar
    • Paid budget reallocation
    • Q+1 plan with goals
Step 01Weeks 1–2

Audit & POV

We pull 12 months of analytics across your channels, audit your top 10 competitors, and interview three customers. Out of that comes a one-page point of view: what you stand for, what you make fun of, and what tone wins on each platform.

  • Channel-by-channel audit
  • Competitor + format study
  • Brand voice document
  • Initial 6-week calendar
Field notes

Field notes on social that sells.

What separates a program that builds pipeline from an account that just posts.

Why most business social media quietly fails

The usual failure isn't effort. It's posting without a point of view. Three graphics a week that could belong to any business in your category, captions written to fill space, and no reason for anyone to follow. The algorithm isn't punishing you; it's accurately measuring that nobody cares.

A program works when it's run like a small publication: a stance on your industry, recurring formats people learn to expect, and a calendar that mixes proof (client work, results), education (answers to real questions), and personality (the humans behind the work). That's the machine we build, and it's why we ask for a 90-day commitment, because an audience is earned, not bought.

02Which platforms deserve your budget
  • Local service businesses: Facebook and Instagram still drive the most booked jobs, plus Google Business Profile posts, which almost nobody uses and search rewards.
  • B2B and professional services: LinkedIn from the founder's account outperforms the company page five to one.
  • Consumer brands and restaurants: Instagram Reels and TikTok for reach; stories for the regulars who already love you.

The honest answer is almost never "everywhere." Two platforms run well beat five run thin. We'd rather decline a channel than let it dilute the ones that convert.

03Organic and paid are one system

Organic content is the laboratory; paid is the amplifier. We watch which organic posts earn saves, shares, and DMs, then put ad spend behind the proven ones, so the ads feel like content, not interruptions. Running paid without that signal is how budgets evaporate; running organic without amplification is how great posts die at two hundred views.

04What a month actually looks like

Twelve to sixteen planned touches across formats, short-form video, carousels, stories, community replies, approved by you before anything ships. Comments and DMs answered inside a business day, because the inbox is where followers become customers. And a monthly readout tied to pipeline: inquiries, bookings, and cost per lead when paid is running, not follower counts.

Vanity check
If a social report leads with follower growth and impressions, ask what happened to inquiries. Attention that never becomes a customer is a hobby.
05What it costs and when it pays back

Managed programs start at $9k a month, strategy, production, community management, and paid oversight from a senior three-person pod, not an intern with a scheduler. Expect the first quarter to build the engine, the second to show clear pipeline attribution. If a $108k annual channel sounds heavy, that's a useful signal that organic search or email is the righter first dollar, and we'll say so.

Frequently asked.

Everything teams ask before kicking off a Social Media engagement.

Still have a question?

Email a partner directly, no SDRs, no chatbots, no marketing list. Just a straight answer from someone who does the work.

  • First reply within one business day
  • A partner answers, never an SDR
  • Happy to sign an NDA before we talk
Talk to a partner[email protected]
Which platforms do you actually run?
Instagram, TikTok, LinkedIn, YouTube, X, and Threads in active rotation. We can run others, but we'll tell you honestly if a platform isn't worth your time.
Do we need to be on camera?
Helps a lot, but no. We have plenty of clients whose programs are 80% animated, voice-over, or UGC-led. We'll workshop a format that fits how your team actually works.
How does paid amplification fit in?
We test paid behind organic posts that already work, never the reverse. It keeps creative honest and your CAC down. Typical paid spend is 20–40% of the program budget.
Will you handle DMs and comments?
Yes, same-day during business hours, in your voice, with an escalation path for sensitive cases. We document the playbook with you in week one.
What about brand safety and approvals?
We use a lightweight 24-hour approval window for everything that goes out. Most clients trust us to ship without sign-off after the first 60 days.
How do you measure success?
Engagement is a leading indicator; pipeline is the goal. We tie social back to consults, sign-ups, or revenue, not just impressions. Reporting reflects that.
Can you work with our existing in-house team?
Constantly. Some clients have us own the program; others have us as the creative engine while their team handles community. We're easy to plug in.
Service areas

Social Media across Central Ohio.

Based in Powell, serving businesses across the Columbus metro and beyond. Find social media in your city.
Ground control to Houston:

Let's build
something out of
this world.

[email protected]
Other practices

Five more ways we help.

No handoffs between practices. One studio.