Custom Web Design That Achieves Real Business Results.
We start by understanding the business, not the pixels. A working session, a teardown of the current site, and a competitive read, turned into a plan everyone signs off on.
As soon as the design takes shape it lands on a private preview link. You watch the build come together in real time, leave notes, and we iterate, no waiting for a big reveal.
Final feedback happens async in Pastel. Pin a comment exactly where you mean it, approve in context, and track every change to done, no screenshots in email threads.
A quiet-Tuesday cutover, redirects mapped, analytics wired. We ship measured, then Ground Control keeps watching the numbers with you.
After launch, Ground Control keeps watching the dashboard with you, weekly performance reviews, small wins shipped fast, and a clean handoff when you're ready to take it in-house.
We read everything you'll send us. Talk to your founders, your salespeople, three recent customers. We come back with a one-page brief, what the site needs to do, who it's for, and what will make it succeed. If the brief is wrong, nothing after it will be right.
Sitemap, page-level wireframes, content outlines. Low-fidelity on purpose. We want to argue about structure while it's cheap to change. By the end of this phase, every page has a purpose and a job to do.
Art direction first, two or three distinct directions on one or two key pages. We pick a lane together, then design every page and every state. No "we'll figure that out later."
Design and build overlap by a couple of weeks, front-end work starts as soon as the system is locked. Weekly demos on a real staging URL. You see progress the same day we make it.
Cross-browser, cross-device, real content in the CMS. Analytics + conversion events wired, 301s mapped, DNS cutover scheduled for a quiet Tuesday. We don't launch on Fridays.
We read everything you'll send us. Talk to your founders, your salespeople, three recent customers. We come back with a one-page brief, what the site needs to do, who it's for, and what will make it succeed. If the brief is wrong, nothing after it will be right.
The questions every founder asks us in the first call, answered in writing, so you can compare us honestly.
Most Columbus small businesses pay somewhere between $5,000 and $50,000 for a professionally built website, and the spread is not arbitrary. On the low end you're buying a template with your logo and copy poured in. In the middle you get custom design on a proven platform. At the top you get research, custom design, custom engineering, and a team that stays accountable to a number after launch.
Our projects start at $24,000 because we don't sell the first two tiers. That's not a judgment, a $5k template site is genuinely the right call for some businesses, but it is a different product. When a site has to carry real revenue, the research and engineering are what make it perform, and those don't compress.
Most Columbus agencies build on WordPress because it's what they know, then paper over the speed problems with caching plugins. We build most sites on Next.js, the same framework behind some of the fastest sites on the web, because it produces pages that are quick by architecture, not by patch.
For content-led marketing sites where the team wants visual editing, we also ship on Webflow and Framer, the right platform is the one that fits how your team will actually run the site.
A typical build runs four to six weeks. Week one is research and messaging, interviews, analytics review, sitemap. Weeks two and three are design, starting with the pages that carry revenue. Weeks four and five are engineering and content load-in. The final week is QA, analytics wiring, and launch. You see work every week and sign off at defined milestones, so nothing surprises you at the end.
The fixed-fee, milestone-based contract (33% at kickoff, 33% at design sign-off, 34% at launch) means our incentive is to finish well, not to bill hours.
Templates win when speed-to-live and budget dominate: a brand-new business that needs a credible web presence this month should not spend $30k on custom design. Custom wins when differentiation pays: if your customers compare you against three competitors in open tabs, looking like the same theme as everyone else has a real cost.
The trap is the middle, paying custom prices for template work. If an agency can't show you the research that drove a design decision, you're looking at a template with a markup.
And honestly: if you need enterprise e-commerce, a $3k budget stretched thin, or a vendor who says yes to everything, we're the wrong shop. We'll tell you that on the first call. If you need a site that has to win compare-shopping against real competitors, that's the work this studio was built around.
Everything teams ask before kicking off a Web Design engagement.
Email a partner directly, no SDRs, no chatbots, no marketing list. Just a straight answer from someone who does the work.
