The journal

Notes from the practice.

Playbooks, case studies, and field notes — written by the people who actually shipped the work. No engagement bait, no thought leadership, no five-step frameworks invented for a blog post.

  • DevelopmentApps, platforms, and the engineering behind them.
  • SEOLocal search, slugs, and staying visible.
  • SocialOrganic + paid social that builds pipeline.
— Editor's pick
4 essays in the journal
Development

Transforming the concrete industry with Redi-View

How we evolved Redi-View from a basic data viewer into a multi-tenant platform with real user management, analytics, and reporting.

Nathan SwansonOct 20258 min
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— Recent essays

More from the journal.

Sorted by date. Use the chips above to recognize what each category covers.
Ground control to Houston:

Let's build
something out of
this world.

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