What AI Overviews changed about ranking in Central Ohio
Byron Fecho6 min read
The journal
Notes from the practice.
Playbooks, case studies, and field notes, written by the people who actually shipped the work. No engagement bait, no thought leadership, no five-step frameworks invented for a blog post.
Recent essays
More from the journal.
Sorted by date. Use the chips above to recognize what each category covers.
- SEO
Your website now has two audiences: people and AI
AI crawlers and assistants read your site differently than your customers do. Here's how to make your pages easy for both to parse, quote, and act on.
Byron Fecho · Jul 20269 min - SEO
AI search readiness is the new SEO baseline
ChatGPT, Gemini, Perplexity, and Google's AI results are changing how buyers find vendors. Here's how to make your business easier to cite, trust, and choose.
Byron Fecho · Jun 20268 min - SEO
Don't let a bad URL hurt your Columbus SEO
The anatomy of a perfect slug, a simple 4-step checklist we use to ship clean, search-friendly URLs every time.
Natalie Fecho · Jun 20256 min - Social
Strategic social media is mission control for your business
Is your small-business social lost in space? Why strategic management, and knowing when to outsource it, actually drives growth.
Natalie Fecho · May 20257 min - SEO
How Google's AI search is reshaping local SEO in Columbus
Google's Search Generative Experience is changing how customers find local businesses. Here's how to stay visible.
Byron Fecho · Apr 20259 min